XEVOR knowledge base
Website formats, costs, design and SEO: what to decide before development and how to assess the finished website.
Latest thinking
Guides with examples, questions to ask a developer and explanations to help you make informed choices.
Structure and navigation
A menu should help people find a service rather than mirror your company’s departments. Start with a visitor’s task and check where each label takes them.
Support and responsibility
A new team needs more than an admin password. First establish what actually works, which materials are available and what must be checked before agreeing the work.
Booking and interaction
Start with what customers need to agree: a service, practitioner and time, or just a meeting request. Compare options against that journey rather than the calendar’s appearance.
Languages and planning
A language version is more than a translated homepage. Decide who needs it, which journey must work in that language and who will keep the content current after launch.
Preparing for development
You can have an initial website discussion without a finished brand guide. Visual design needs agreed direction. Separate work you can start now from decisions that the layouts depend on.
Analytics and planning
Before choosing a tool, define the decision its data should support. Make a short plan: what counts as an enquiry, when to record an event and how to verify the result.
SEO and local business
A profile presents a local business on Google; a website gives you room for detail. Start with how the business actually operates and give each platform a clear job.
Structure and interaction
An email, form and messaging icon do not explain which option to choose. Build the page around customers’ questions: where to write, when to expect a reply and whether they can visit.
Usability and quality
A website can fit a small screen while leaving customers without a clear next step. Follow a specific journey on a phone and record what gets in the way of an enquiry.
Structure and content
Start with the decision your visitor needs to make, then decide how many sections to use. Connect the offer, its terms and supporting evidence to a clear enquiry.
Structure and content
A homepage introduces the business and helps visitors choose their next step. Learn how to connect your offer, services, evidence of experience and contact so people know where to go next.
Working with a developer
A working link is only part of the deliverable. Your team also needs to know which materials are available, how to check access and who handles the next update. Here is how to bring those details into one verifiable handover package.
After launch
Your website is live on your domain. Now confirm that customers can get in touch, your team receives their requests and search engines can access the right pages. Here is a practical plan for the first month.
Website launch
Before paying for visits, follow the journey from the promise in your ad to receiving an enquiry. Here is what to check on the finished page and which problems to fix before launch.
Website management
Your website can be running while nobody in the business knows where the domain is renewed or who receives the bills. Here is what to agree and verify so you can manage your website and email after launch.
Managing your website
A CMS is useful when your team needs to update content independently. Frequency is only one consideration: even an occasional change can be urgent. Here is how to choose an editing process before commissioning a website.
Structure and content
A new business can explain its offer without inventing a success story. Learn which evidence to prepare for launch and how to add genuine customer reviews as they arrive.
Structure and interaction
What to ask before the first reply, which details to leave for a conversation and how to explain the submission result. Practical examples and a checklist to agree with your developer.
Structure and content
What to write instead of “quality and a personal approach”, how to explain the scope of work and how to prepare a draft for your website. Includes editing examples and a review checklist.
Structure and content
Help customers understand one service, assess its scope and take the next step. A practical walkthrough of a page from a real XEVOR project.
Choosing a development approach
An existing foundation can reduce some of the work when it fits your offer. Custom design makes sense when the structure, presentation or user journey needs a different solution. Here is how to assess the fit before commissioning a website.
Digital product strategy
Instagram may already bring you customers. To decide whether you also need a website, identify a specific task: explain a service, make choosing easier or provide a separate address for enquiries.
Digital product strategy
Choose a digital product format around the business outcome, the customer journey, and what the product must support after launch—not around an arbitrary page count or whatever happens to be popular.
Budget and quotes
A website quote reflects the work involved and who takes responsibility for it. Learn how to compare proposals, uncover exclusions and plan a focused first launch.
Working with an agency
A practical guide to commissioning a business website: what to prepare, how to agree on the work and what to check before launch and handover.
SEO and content
Build organic search into your website plan. Learn which pages your business needs and what to check before making the site public.
Website development
A website’s age and a wish for new colours do not define the work. Start with what prevents customers from understanding the offer, choosing a service or making an enquiry.
After launch
Website support starts with a clear list of responsibilities: what to check, who makes changes and what happens during a failure. A package name does not establish those details.
What we cover
Which website suits your work, what affects the cost and which materials to prepare.
How structure, copy and mobile layouts help visitors find what they need and get in touch.
What to check before launch, how to prepare for search and how to plan future updates.
